My background

Over the past decade, I’ve worked with tech startups, award-winning agencies and global brands. I’ve covered everything from AI and cybersecurity to fintech and sustainability. Different spaces, same question: why should anyone care?

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I like finding the angle that makes things land. Sometimes that’s a deep-dive report. Sometimes it’s a few lines of copy doing a lot of heavy lifting.

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I also help shape the bigger picture through value propositions, messaging frameworks, tone of voice and content strategy, so brands say the right things, consistently.