My approach

I’m a Senior Copywriter and Content Strategist with nearly a decade of experience across tech startups, award-winning agencies and global brands.

​

AI has made content easier than ever to produce. Real connection is harder than ever to earn. With a background in psychology, I focus on the human behind the screen - what they care about and what will actually move them to act.

​

I’ve written about everything from AI, cloud transformation, cybersecurity and multicloud networking to health tech, fintech and payments, education, HR, e-commerce, insurance and sustainability.

​

Whatever the topic, my goal is to make complex ideas clear and worth caring about. That can mean deeply researched ebooks, white papers and reports - or sharper conversion-driven copy for ads and landing pages.

​

Beyond published copy, I also shape content strategy, brand messaging and tone of voice guidelines, so everything sounds intentional and consistent.​